Hiroshige: a cat on the windowsill above the ricefields with Mt Fuji beyond — Asakusa Ricefields, 1857

Someday.Itsuka · いつか

A cat, a window, Mt Fuji. A 170-year-old Hiroshige print on your wrist.

Expected launch price: ~€179 · early backers pay less

An openly European brand. No spam — one email, when it launches.

One watch, done right

A single model with 2–3 strap options. Not a collection — one object worth wearing every day.

Automatic movement

Mechanical, self-winding.

Real art on the dial

A full-bleed printed dial carrying a public-domain Hiroshige print — not a logo slapped on top.

Openly European

Not a Japanese watch, and we won't pretend it is. A European brand, inspired by public-domain Japanese art.

I fell for the Japanese domestic-market sensibility the way a lot of Europeans do — from the outside, looking in. That quiet care that makes an everyday object quietly better to live with. Almost none of it reaches us here. I could have hidden behind a fake "Made in Japan" line, but pretending to be a Japanese maker would be a lie. I couldn't make a JDM watch, so I made my own: an openly European one that chases the same feeling. The art on the dial isn't a label stuck on top — it's a real, public-domain Hiroshige print: a cat sitting at a window, Mt Fuji in the distance.

That honest longing is the whole brand. Itsuka (いつか) is Japanese for "someday" — the everyday ache for something that always sits just out of reach, and the promise that you can finally wear that feeling on your wrist.

The Itsuka watch with the Hiroshige dial

How it lives on the wrist

Dress-casual size, a quiet case, the print filling the whole dial. The kind of watch you glance at mid-afternoon and, for a second, the world feels a little better.

Openly European. Real art, not a fake label.

No borrowed origin

No fake "Made in Japan" or "Swiss Made" printed on the dial. We're a European brand and we say so plainly. The dial art is public-domain Hiroshige — the real thing, not an imitation.

One person behind it

No faceless factory. I'm Mihály — a European who spent years admiring this quiet Japanese sensibility from a distance, and finally decided to build the watch I wanted. No factory marketing, no borrowed origin. Just me and a print I love.

Good to know

When does it launch?: Planned launch: autumn 2026. Sign up and you'll be the first to know.
How much will it cost?: Expected around ~€179. Early backers get the best deal — a lower price than at launch.
What movement is inside?: An automatic, self-winding mechanical movement.
Where do you ship?: Primarily across the EU — that's the whole point of the brand: bringing close what used to be far away.